Ad for Royal Mail’s personalized Stamps: Smilers®- royalmail.com/smilers
AMV.BBDO have created a 20sec TV ad to promote Royal Mail’s personalized Stamps product: Smilers®. The TV ad features a man trying to entice his cat to do something funny for the camera, only to see the cat jump up and perform some dance moves as a soundtrack comes onto the TV. The bemused man takes the picture and it is transferred onto one of Royal Mail’s personalized stamps. The ad was directed by Ben Dawkins from Stink and produced by Ben Crocker. The sound was recorded and mixed at Grand Central, post production was completed by Duncan Malcolm from Glass works and media was planned and booked by OMD. Smilers are available at www.royalmail.com/smilers.