Wednesday, 2 September 2009

The Everyday Kindness Awards

ING Direct has teamed up with the Kindness Offensive to celebrate everyday acts of kindness.

Normally, little everyday acts of kindness pass with no fanfare. We don’t believe that’s right, so that’s why in August we surprised unsuspecting members of the public who showed a little kindness to strangers.

Actors posed as members of public in need of a little help, to see how many people would be kind enough to help. Each person who did was given a huge, over the top kindness ‘celebration’ and a bottle of champagne to take home. For a few days, those little acts of kindness got the recognition they deserve.